Sarah Halliday

Co-Owner, EastEx

Sarah has been a driving force in business development and brand strategy for over two decades, and she’s now bringing her expertise and passion to EastEx Transportation, Warehousing, and Logistics as part of the ownership team.

Since 2019, Sarah has played a pivotal role in shaping the brand and strategic vision of Heave Away Waste Management, where she continues to serve as Business Development & Sustainability Manager. Known for her ability to build impactful brands and cultivate strong client relationships, Sarah has also supported numerous local businesses through her freelance work in branding and communications.

Sarah’s commitment to excellence extends beyond her professional life. She is a dedicated community leader, serving on the Board of Directors for the St. John’s Board of Trade and the Dr. Jack Hand Legacy Foundation. A passionate member of the local music scene, Sarah spends her free time performing with her band, The Hallidays.

As an owner at EastEx, Sarah brings her extensive experience, collaborative spirit, and visionary leadership to help drive the company’s growth and success. She’s excited to be on board as EastEx continues to expand and innovate.